Stop 5 of 8 · Weekly
Business Profiles per location
Six profiles, one monthly batch: posts, questions, service lists and review replies that sound like each clinic.
Six profiles is a different job from one
A single-location business writes a Business Profile post when someone remembers. Priya has six profiles, and the difference between them is the entire local ranking signal. Same photos, same services, same monthly post across all six, and Google has six pages of one clinic.
So this is a batch job with a hard rule: nothing goes out in six identical copies. The local facts table from stop 3 is what makes that possible, and it is the file to have open before you start.
What one monthly batch covers
| Asset | Per clinic | The rule that keeps it local |
|---|---|---|
| Post | One or two a month | Names something in that suburb, not the chain |
| Questions | Two seeded, all answered | Answers use that clinic's hours and access |
| Services | Checked, not rewritten | Matches what those therapists actually do |
Review replies sit outside the table because they arrive on their own schedule. Priya does them weekly.
Try this
[paste the local facts rows for all six clinics and the two conditions we are focusing on this month] Write one Business Profile post per clinic, under 100 words each. Every post must name something specific to that suburb from its facts row, and end with a booking prompt. No two posts may share an opening sentence or the same structure. Do not state a recovery time, a success rate, or anything a clinician would need to approve. List at the end any clinic whose facts row was too thin to write from.
[paste the query cluster for this clinic's city and its facts row] From these queries, write four questions a patient would plausibly ask on this clinic's Business Profile, and an answer to each in under 60 words. Answers use this clinic's hours, parking and insurers only. Flag any question I should not answer publicly because the honest answer is medical advice.
I am on the reviews page for our Aurora clinic in Google Business Profile. Draft a reply to every review from the last 30 days that has no reply. Two or three sentences each, warm and plain, thank them, name the clinic by city, never repeat any medical detail they shared, never use their name, and vary the opening. For any review that raises a complaint, draft a reply that acknowledges it and moves the conversation to a phone number, without admitting or denying anything specific. Show me all of them before entering any.
Complaints are the ones to slow down on
A one-star review at a clinic is not a marketing problem. Ask for the reply, then read it against one question: does it confirm this person was a patient? If it does, rewrite it. "We are sorry to hear about your experience and would like to understand it, please call the clinic manager on [number]" says nothing a compliance officer would flag. Anything more specific goes to the clinician and the practice manager first.