Course

AI for SEO

A month of multi-location organic search, from the export to the report.

IntermediateSEO

0/88 stops · about 2 hours · final quiz · certificate

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Start with

• AI at Work: FoundationsStart from zero and finish with three things you can actually use.

Who this is for

In-house and agency SEOs handling local and multi-location sites. Every example follows Priya, in-house SEO for a six-location physical-therapy chain, reporting to a marketing director.

You will be able to

• Turn a Search Console export into a ranked list of pages to fix and queries to win
• Turn a Screaming Frog export into a dev ticket list the agency can act on
• Write location pages that differ by location and pass a medical-claims check
• Brief the writer with a content brief built from the SERP and the query data
• Plan internal links and Business Profile posts per location every month
• Report to the director in outcomes, not metrics

Stops

1. 1 Search Console to opportunitiesTwo exports in, one ranked list of ten out, with the reason each page is on it. Weekly
2. 2 The crawl to a ticket listA Screaming Frog export becomes issues grouped by fix, priced by traffic, written as tickets the agency can pick up. Weekly
3. 3 Location pagesSix pages that are genuinely different, built from a local facts table, with every claim routed to a clinician. Weekly
4. 4 The content briefSERP notes plus the query cluster become a brief the writer can start on, and a way to check what comes back. Daily
5. 5 Business Profiles per locationSix profiles, one monthly batch: posts, questions, service lists and review replies that sound like each clinic. Weekly
6. 6 Internal links and the SEO ProjectOne Project holds the site map, the style rules and the claims policy, so every link plan uses URLs that exist. Set once
7. 7 Research mode and algorithm updatesA ranking drop, a sourced answer on what actually changed, and a note to the director that does not panic. Later
8. 8 Priya's monthThe whole month on a schedule, the deploy check in the browser, and one report the director can read. Weekly

Final quiz