Stop 4 of 8 · Daily
The content brief
SERP notes plus the query cluster become a brief the writer can start on, and a way to check what comes back.
What a brief has to do here
Priya's writer is a freelancer, a good one, and not a clinician. Every brief has to carry enough that he never has to guess about a condition, and enough structure that Priya can tell in one pass whether he followed it. Without that, review turns into rewriting, which is how one writer becomes zero writers.
A brief for this job has six parts: the target query and its cluster, the intent in one line, the outline with a purpose per section, the entities and questions the page must cover, three real internal links, and the claims a clinician must clear.
The two inputs
The query cluster comes from stop 1: the striking-distance rows and the queries with impressions and no good page. Paste them raw.
The SERP notes come from you. Open the results page for the target query and write four lines: what the top three pages are (a clinic, a hospital, a health publisher), what format they use, what the People Also Ask box holds, and whether a video or a local pack is taking space above the results. Claude does not watch rankings, so this is the only current information in the prompt.
Try this
[paste the query cluster from the export and your four lines of SERP notes] Write a content brief for our writer, who is not a clinician. Include: the target query and five secondary queries from the cluster, the search intent in one line, a title under 60 characters with the query at the front, an H2 outline with one line per section saying what it must cover and why, the entities and specific questions the page must answer, and three internal links from the sitemap file with the anchor text for each. End with a numbered list of every claim a clinician must clear. Leave placeholders in square brackets for facts I have not given you.
Before the outline, tell me in three sentences what someone searching this query has already tried and what they are afraid of. Then say which of these the page should open with: a definition, a self-check, or the sentence that tells them when to stop treating it at home. Pick one and say why the results I described support it.
[upload the writer's draft and the brief it was written from] List every H2 in the brief the draft does not cover, every question from the brief it does not answer, and every place it answers something the brief did not ask for. Then list every sentence that needs a clinician's review. Do not rewrite the draft.
The pass that saves the evening
Run "The draft against the brief" the moment a draft lands. It takes a minute and produces two messages: a short gap list to the writer, and a numbered claims list to the clinician. Priya reads the draft properly only after both come back, which is the only version of this loop that survives four posts a month.