Stop 4 of 8 · Daily

Short video from one idea

One line from the calendar becomes a hook, three beats, on-screen text, a CTA, a shot list you can film on a phone and a cut list for CapCut.

One idea, six parts

Row eleven of the gym calendar says "the excuse everyone uses in January". That is an idea, not a video. What Noor needs before she picks up the phone is six parts: a hook, three beats, the on-screen text for each beat, a CTA, a shot list, and a cut list she can follow in CapCut.

Ask for all six at once. Unlike the monthly calendar, a single video is small enough to get right in one pass, and the parts only make sense together. A beat that cannot be filmed changes the hook.

The script prompt

Inside the gym Project. Turn this calendar row into a 30 second vertical video for TikTok and Reels.

Give me: a hook under seven words that works as spoken line and on-screen text, three beats with one sentence of what happens and one line of on-screen text each, a CTA, a shot list of every shot I need with the location and who is in it, and a cut list with rough timings for CapCut. Everything filmable with a phone at the gym on a Tuesday morning with one member who agreed to appear.

[paste the calendar row]

The shot list is the part that decides whether the video exists. If it names shots Noor cannot get, she says so and asks for a version filmable in the front room with no members in frame.

Five hooks, then pick

The hook carries the whole post, so do not accept the first one.

Give me five different hooks for this video: one that states the excuse, one that contradicts a common belief, one that opens mid-story, one built on a number, and one that names the viewer's situation. Under seven words each. For each, say what kind of viewer it stops and what the first frame should show.

Noor films two of them over the same footage and posts them a week apart on different clients' schedules. That is a test she can actually run.

Using a trend without copying it

The transferable part of a trend is its shape: how many cuts, where the turn happens, how long before the payoff. The words and the audio belong to whoever made it.

Here is a description of a video doing well in the fitness niche this week: three quick cuts, a fake-out at four seconds, then a slow reveal with text on screen, twenty seconds total. Write our version for the gym using that structure only. New script, new on-screen text, our own footage plan. Do not reuse the original's lines, its audio or its joke.

Do it now

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