Stop 2 of 8 · Daily
Copy with claims marked
Write every page from the client's answers, with every hours, price, award and years claim marked before it reaches them.
Two kinds of sentence
Every page Dany writes contains sentences that are true because she wrote them well, and sentences that are true only if the client says so. The second kind is short: opening hours, prices, awards, years in business, service area, credentials, insurance and review quotes. Those are the sentences a customer will quote back to the client, and the ones that appear out of nowhere when the source is thin.
So the house rule is on the draft, not on her memory. Any fact that is not in the client's answers sheet comes back as a square bracket placeholder, and every draft ends with a numbered confirm list. The client answers that list by email. That email becomes the answers sheet for the rest of the build.
The six that get checked
| Claim | What confirms it |
|---|---|
| Hours and holidays | The sign on the door, or the client in writing |
| Prices and offers | The current price list, dated |
| Awards and years | The certificate, the registration, the first invoice |
| Credentials and insurance | The document, not the phone call |
| Service area | The list of towns the client will actually drive to |
| Review quotes | The review, with the platform and the date |
Three tones, once
Dany writes one hero and one blurb in three tones and lets the client pick before page two is written. Plain neighbour, quiet expert, warm and specific. One line on who each tone is for. She never sends three full pages, because a client given three full pages starts writing copy.
Try this
Write the Services page for Ridgeline Dental from the answers sheet in this Project. One intro of about 60 words, four service blurbs of 25 to 40 words each, one call to action to book. Headlines under eight words. Use only facts from the answers sheet. Anything not in it goes in square brackets. End with a numbered list titled Confirm before this goes live, one line per placeholder, written so the practice manager can answer the whole list in one email.
Give me the Harbor Yoga homepage hero, headline and two sentences, in three tones: plain neighbour, quiet expert, warm and specific. Same facts in all three. Under each, one line on who that voice is for and what it costs me elsewhere on the site. No new facts.
The bakery wrote their own About page and wants it kept. Read it and give me a table with three columns: the sentence, what kind of claim it is, and what I need to see before it goes live. Then rewrite it in the tone we agreed, keeping every claim they can prove and marking every one they cannot.