Stop 4 of 8 · Weekly
Local Services Ads
Twenty minutes a week on the leads export tells Sam which leads to dispute, what a booked job really costs, and which two settings are leaking money.
The dashboard nobody opens
Local Services Ads sends Sam leads and takes money for them, and the reporting sits in a tab that gets opened when something feels wrong. Twenty minutes on Friday turns it into three numbers and a short list of disputes.
Export the leads for the last 30 days from the Local Services Ads dashboard, or open the leads page and let Claude in Chrome read it. Either works. The export is better for the money question, the live page is better for the disputes because the lead detail and the recording are right there.
Which leads to dispute
Google credits leads that were never yours to work. Four cases qualify, and nothing else does.
| Case | What it looks like |
|---|---|
| Wrong trade | Roofing, appliance repair, anything you do not sell |
| Outside the area | A city you do not serve, whatever the map says |
| Spam or solicitation | Marketing calls, wrong numbers, hang-ups |
| Duplicate | The same homeowner, same job, counted twice |
[upload the Local Services Ads leads export for the last 30 days] Go through these leads and split them into three groups. One: clean leads we should have worked. Two: dispute candidates, with the reason from the four categories of wrong trade, outside service area, spam, or duplicate. Three: unclear, tell me what to listen for in the recording. For each dispute candidate write the dispute note in two sentences, factual, no complaint, quoting the date, time and job type from the lead record.
What a booked job costs
The number Sam needs is not cost per lead. It is what a booked job cost, sitting next to what a booked job is worth.
[upload the Local Services Ads leads export and this month's Jobber jobs export] Match the leads to the jobs by first name and date, as close as you can get, and say where you are unsure. Then give me one small table: leads received, total charged, leads booked, cost per booked job, average value of those booked jobs, and the ratio between the last two. Underneath, tell me which job types are booking and which are burning money, and what you would need from me to be more certain.
The two settings to check
Job types. Every box ticked is a lead you pay for. If half the disputes are appliance calls or garbage disposal work you do not want, the box is the cause, not the leads.
The service area. A radius pulls in cities you will not drive to at four on a Friday. Set the area by the places your trucks actually finish the day in.
From the dispute list you just built, tell me which job type boxes and which service area cities are producing the bad leads. Rank them by how many leads and how much money each one cost me last month. Recommend which to turn off, and what I lose if I do.