Stop 3 of 8 · Weekly
Reviews and the Business Profile
Ten minutes on Friday covers every review reply, the week's post, two Q&A answers and the photos that actually get tapped.
Friday, ten minutes, four things
The Business Profile is where Sam's leads decide whether to call. It is also the thing that gets touched twice a year, in a panic, after a bad review. It takes ten minutes a week if the four things are done together: reply to every new review, post once, answer one Q&A, add two photos.
Claude in Chrome is the way in, because the Business Profile has no connector. Open the reviews page, ask, read, post. Sam still clicks post every time, which is the point.
Replies in Sam's voice
Five stars: thank them by first name, name one specific thing from the review, two or three sentences, sign off as Sam. One to three stars: apologize once, do not argue, do not repeat the complaint back, say what happens next, and give the office number so it moves off the page. Never the address, never what was wrong with the plumbing, never the invoice amount.
[open the reviews page in the Business Profile, then ask Claude in Chrome] List every review on this page with no reply from us: stars, first name, date, and one line on what they are actually saying. Then draft a reply to each in the voice of my Reviews Project. Two or three sentences. Never name a street, an address, an invoice amount, or what was wrong inside the house. Where you need a fact I have not given you, leave it in square brackets.
The weekly post
One post a week, and it is always the same shape: a job you did this week, in the neighborhood you want more work in, with a photo. Not an offer, not a holiday greeting.
Write this week's Google Business Profile post. The job: a 50 gallon gas water heater replaced in a garage in Northridge, old unit was 19 years old and rusting at the base. Under 80 words, plain language, name the neighborhood once, no offer, no slogan. End with one line telling someone with an old unit what to look for.
Q&A and photos
The Q&A section is the part nobody uses. Sam can post a question and answer it, and those answers show up under the profile before anyone calls. The five worth doing: do you charge for estimates, what areas do you cover, do you do emergency calls, are you licensed and insured, do you offer a maintenance plan.
Write five question and answer pairs for my Business Profile Q&A section. Questions phrased the way a homeowner would type them, answers under 40 words each, in my voice. Cover estimate fees, service area, after hours calls, license and insurance, and the maintenance plan. Leave the license number and the after hours rate in square brackets for me.