Stop 7 of 8 · Later
Portfolio and new work
The finished job becomes a case study, a Behance page and an Instagram carousel, and the case study becomes the outreach email.
The job is not finished when the files ship
Rami's portfolio is eighteen months behind. Not because the work is bad, because writing it up is a task with no deadline and no client chasing it, so it loses to everything else forever. The result is that new clients see the version of him from two rebrands ago.
The fix is that the case study is written on delivery day, from the Project that already holds the brief, the scope, the change log and the approved assets. It takes twenty minutes while the reasoning is still in your head.
One project, three versions
| Where | What it needs |
|---|---|
| Behance or your site | Problem, constraint, decision, result, the owner's sentence |
| Instagram carousel | Six slides, one idea per slide, the hook on slide one |
| Outreach email | Two lines of the case study, relevant to the person reading |
Same material, three edits. Ask for all three in one pass while the job is open.
Case study from the Project
Using the brief, the scope table, the change log and the approved assets in this Project, write the Ironhouse Gym case study for my site. Structure: the problem in the owner's terms, the constraint I worked inside, the decision that made the difference, what shipped, and one line on the result. Around three hundred words, plain, no design vocabulary a gym owner would not use. Leave any number about their revenue or membership in square brackets so I can ask Marco to confirm it before it goes public.
The carousel version
Cut that case study into a six-slide Instagram carousel. Slide one is a hook that works with no context. One idea per slide, twelve words maximum on each, then a caption of three lines and three hashtags in my own voice, not the client's.
New work from finished work
Outreach to a restaurant that just opened
A taqueria opened on my street last week. Here is what I actually saw: [describe the signage, the menu, the window]. Write a short outreach email, five sentences, no attachment. Open with one specific true observation from what I told you, one line on the Sabor Taqueria case study and why it is relevant to them, and a low-pressure close offering to send two ideas at no charge. Do not invent anything about their business, their owners or their numbers.