Stop 1 of 6 · Weekly
The Business Profile
The forty minutes a week that keep the Google listing alive: a post, a photo, an answered question, and a reply on every review.
What it is
When somebody two towns over types "furnace repair near me", the Google Business Profile is what they see first: hours, photos, reviews, a call button. For Jess at Ridgeline Heating and Cooling it produces more phone calls than Instagram and Facebook put together, and it goes stale the week she stops feeding it.
Google rewards four small things. A post. A fresh photo. An answered question. A reply on every review, good and bad. That is roughly forty minutes a week, and most of the forty minutes is Jess staring at an empty box. The empty box is the part Claude is good at. Deciding what is true is the part it is not.
The weekly loop
| When | What | What Claude does |
|---|---|---|
| Monday | One profile post | Drafts it from the week's job notes |
| Wednesday | Photos and Q and A | Writes captions, drafts three questions |
| Friday | Every new review | Drafts replies, flags the ones to phone |
The customer name rule
A reviewer chose to publish their own name. Jess did not choose it for them. So in any public reply: first name only, and only if they used it themselves. Never a surname, never a street, never the equipment model sitting next to an address. If the story only works with the address in it, it is not a story for the profile.
Try this
[paste this week's new Google reviews] Draft a reply to each one. Four sentences or fewer, warm and plain, signed Jess at Ridgeline. Use the reviewer's first name only and nothing about them they did not put in the review themselves. Mention one specific thing they said. For anything negative, apologise once, say what we will do next, offer a phone call, and do not argue a single fact. Flag any review I should phone about before replying, and say why in one line.
[paste the tech's job notes from this week] Write a Google Business Profile post under 300 characters: one service, one plain call to action, no hashtags, no customer name. Then list every fact in it I should confirm with Marcus before it goes live.
Write three questions a homeowner in our area would really type before calling an HVAC company in [month], and a plain answer to each under 60 words. No prices. These go in the Q and A on our Google Business Profile, so write them the way a customer asks, not the way a company markets.