Course

AI for Digital Marketing (Beginner)

Your first year running social, reviews and a small ad budget alone.

BeginnerDigital marketing

0/66 stops · about 1.5 hours · final quiz · certificate

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Start with

• AI at Work: FoundationsStart from zero and finish with three things you can actually use.

Who this is for

Solo marketers and coordinators in their first year at a local service business. Every example follows Jess, in her first marketing job at a regional HVAC company, running social, the Google Business Profile and basic ads alone.

You will be able to

• Keep the Business Profile alive: posts, photos, Q and A and review replies every week
• Plan a month of social from the company's seasonal calendar and write it in an afternoon
• Read the first Google Ads campaign with a checklist and know what to change and what to ask
• Write the monthly one-page report in leads and calls, not likes
• Keep the brand voice and the seasonal calendar in one Project

Stops

1. 1 The Business ProfileThe forty minutes a week that keep the Google listing alive: a post, a photo, an answered question, and a reply on every review. Weekly
2. 2 The month of socialAn afternoon that turns one row of the seasonal calendar into thirty ideas, twelve captions and twelve Canva designs. Weekly
3. 3 The brand ProjectOne Project that holds the voice, the service list, the seasonal calendar, the offers and the review reply rules, so Jess stops retyping them. Set once
4. 4 Reading the first ads campaignA four-item checklist for the Google Ads export, and a clear line between what Jess changes and what she takes to the owner. Weekly
5. 5 The monthly reportThree exports and the office call log turned into one page Dale reads in ninety seconds, counted in leads and calls rather than likes. Weekly
6. 6 Jess's weekThree scheduled routines that draft the week before Jess opens the laptop, and the capstone that runs one month end to end. Weekly

Final quiz