Stop 4 of 8 · Daily
The follow-up that quotes them
A same-day email that repeats two things the prospect actually said, in three lengths, with a promise check before it sends.
Why the quote matters
Every property manager Dalia calls on gets four cleaning follow-ups a month and they all say the same thing: great to connect, attached is some information about our services, let me know. They are indistinguishable, so they get filed.
The version that works repeats something the prospect said. Not a paraphrase, close to their words. "You said the night crew never touches the third floor kitchen" tells Marcus that Dalia was listening, that his complaint registered, and that the proposal will be about his building and not a template. It takes one line and it is the whole difference.
You already have the quotes. Stop three pulled them out of the transcript.
Three lengths
Write all three, then choose. Length is a read on the prospect, not a style preference.
| Length | When Dalia sends it |
|---|---|
| Four sentences | Busy manager, short call, one clear next step |
| Ten to twelve lines | Discovery call with real scope detail to confirm |
| Short note plus a bullet recap | Multiple people were on, and someone will forward it |
Try this
Inside the Offer Project. Here is the call note and the quotes you pulled: [paste them]. Write the follow-up email to [name and role]. Rules: reference two things they said, close to their exact words. Confirm only the next step we agreed on the call. No attachments mentioned, no calendar link, no closing question that can be answered with no. Give me three versions: four sentences, twelve lines, and a short note with a five bullet recap. Then list every fact in the drafts that came from you rather than from the note.
Read this draft as if you were my sales manager checking for exposure. List every sentence that commits us to a price, a date, a crew size, a supply brand or a response time. For each one, say whether I actually said it in the call note or you added it. [paste the draft]
Deal has gone quiet for three weeks after a good walkthrough. Here is the original note: [paste it]. Write a five sentence email that references the one thing they were most annoyed about, offers something useful that is not a discount, and gives them an easy way to say the timing moved.