Course

AI for In-House Designers and Content Teams

One concept, thirty bilingual assets, a governed brand and a batch you delegate.

HardGraphic design

0/99 stops · about 2.5 hours · final quiz · certificate

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Start with

• AI at Work: FoundationsStart from zero and finish with three things you can actually use.
• AI for Graphic DesignersThe client side of freelance design: scope, batches, rounds, invoices, portfolio.

Who this is for

In-house designers, marketing designers and content leads at companies with a brand to protect and a team that outpaces one designer. Every example follows Farah, a creative graphic designer on a company marketing team in Muscat, fifteen years in, guarding one brand for a team that always needs one more version.

You will be able to

• Turn one campaign concept into a system of thirty assets across formats and two languages
• Write the brand governance kit colleagues actually use, and the review checklist Claude runs
• Run the Adobe plus AI imagery pipeline with prompts, references and rights recorded
• Lay out bilingual Arabic and English assets with the typographic rules kept
• Report a campaign's creative performance and decide the next iteration
• Delegate the asset batch to Cowork and keep only the judgment

Stops

1. 1 The brand ProjectOne Project for the brand itself, holding the kit, both scripts, the review checklist, the rights log and the campaign calendar, so every campaign starts loaded. Set once
2. 2 One concept, thirty assetsThe concept sentence, the asset matrix by channel and size, the copy per asset in both languages, and the export list that makes thirty files countable. Weekly
3. 3 Brand governance for colleaguesThe one page of rules colleagues will actually read, the templates that teach while they are used, and the review checklist Claude runs on a colleague's file before Farah looks at it. Weekly
4. 4 The imagery pipelineFour sources of imagery and the rule that picks between them, reference sheets that keep generated frames on brand, a rights log row per file, and the list of what never gets generated. Daily
5. 5 Bilingual layoutWhat mirrors and what never mirrors, the type rules per script, the translation check Farah signs, and the InDesign handoff notes that stop a printer resetting your Arabic. Daily
6. 6 Campaign reportingRead the scheduler and paid exports as a designer, split the two languages before you average anything, and turn the learnings into a next iteration brief with one variable per test. Weekly
7. 7 Cowork runs the batchSix approved masters become twenty four derivatives, delegated with a brief that says what to flag instead of decide, reviewed against a manifest, with the judgment kept. Weekly
8. 8 StakeholdersThe six-field intake form that ends the corridor request, the reply that sets scope by naming what moves, and the campaign presentation built in Claude Design for management. Daily
9. 9 Farah's quarter and the capstoneThree scheduled routines that carry the quarter, then the graded capstone: one campaign from concept sentence to thirty exported files, with the governance page, the rights log and the report. Weekly

Final quiz