Course

AI for Digital Marketing (Hard)

Twelve accounts, two juniors, every grind automated and every decision still yours.

HardDigital marketing

0/99 stops · about 2.5 hours · final quiz · certificate

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Start with

• AI at Work: FoundationsStart from zero and finish with three things you can actually use.
• AI for Digital Marketing (Beginner)Your first year running social, reviews and a small ad budget alone.

Who this is for

Agency account leads and senior in-house marketers who run many accounts and want the grind automated and the judgment kept. Every example follows Nour, an account lead at a small agency running Google and Meta ads for twelve local clients, with two juniors.

You will be able to

• Connect Google Ads and GA4 through MCP and audit any account in ten minutes
• Run the weekly search-term and placement cleanup as a Cowork delegation you review, never an auto-apply
• Build the twelve-client report pipeline with Claude Code and ship it monthly
• Quality-control the juniors campaign builds with a checklist Claude runs first
• Write the client review that leads to a renewal and a budget conversation
• Define the guardrails: what Claude may recommend, what only a human changes

Stops

1. 1 Connectors and the ten-minute auditWire Google Ads and GA4 to Claude, then get a ranked findings table for any account in ten minutes, read only. Set once
2. 2 GuardrailsThe written rule set that decides what Claude may recommend and what only a human changes, plus the approval message and the log. Set once
3. 3 Search terms and placements with CoworkDelegate the weekly cleanup across twelve accounts, review the proposal against the never-negate list, and apply the survivors by hand. Weekly
4. 4 Performance Max diagnosisAsset groups, search categories and the brand-traffic question, plus the three changes worth proposing and the ones the data cannot support. Weekly
5. 5 Meta: creative fatigue and the test planRead fatigue out of the Meta export, size a test plan that can actually resolve, and brief the designer in one page. Weekly
6. 6 The report pipeline with Claude CodeDescribe the twelve-client report job once, let Claude Code build the script, and put a QA step in front of every run. Weekly
7. 7 Quality control for juniorsA build checklist Claude runs before Nour looks, feedback the juniors can act on, and a defect count that should fall. Daily
8. 8 The client reviewTurn twelve numbers into one story, attach a confidence line to the recommendation, and make the budget conversation part of the review. Weekly
9. 9 Nour's month and the capstoneThe three scheduled routines that carry the month, then the graded capstone: one account from audit to review with its guardrail log. Weekly

Final quiz