Course
AI Design Workflows for Web and Graphic Designers
Brief to directions to handoff, with AI carrying the options and the grunt work.
Start with
- AI at Work: FoundationsStart from zero and finish with three things you can actually use.
Who this is for
Web and graphic designers who already have taste and want AI to produce more options, faster mockups and cleaner handoffs. Every example follows Yara, a designer at a two-person studio doing brand identities, pitch decks, landing pages and social kits.
You will be able to
- Turn a brief into a creative brief, a mood-board plan and three directions before opening Figma
- Write image prompts that get usable concept art, textures and mockups on the first tries
- Build a deck or a one-pager in Claude Design from an outline and a brand kit
- Mock up a landing page in Claude Design and iterate on it by talking
- Run a critique against the brief and against accessibility rules before the client sees it
- Hand off a design with tokens, spacing and copy a developer can build from
Stops
- Brief to directionsRead the brief once, get a creative brief, the questions nobody answered, and three directions with a reason each, before you open Figma. Weekly
- Image prompts that workSix slots that decide whether a generated image is usable, plus the two things you never generate and the licence question a client will ask. Daily
- Textures, backgrounds and mockupsTiling textures, packaging and device mockups, upscaling and cutouts, and a texture library in a Project so you stop regenerating the same brass. Daily
- Claude Design: decks and one-pagersOutline in, deck out. Keep the brand kit in a Project, edit by talking, export to PowerPoint and PDF, and know where Figma has to take over. Weekly
- Claude Design: landing page mockupsSections from the brief, three hero variants, copy written with the layout, a mobile view, and the sentence that keeps a mockup from being sold as a build. Weekly
- Critique and accessibilityScreenshot in, critique out. Against the brief, against hierarchy, against contrast and tap targets, and against what the client is going to say. Daily
- HandoffTokens, spacing, type scale, states and a copy deck, written as tables a developer can build from without emailing you twice a day. Weekly
- Yara's weekThree routines with a day and a time, one batch job delegated, and a capstone that takes one landing page from brief to handoff pack. Weekly

Written for Claude. The ideas transfer to ChatGPT and Gemini; the menu paths don't. Current as of September 2026; where a feature may change we link to support.claude.com.
Claude helped Dasow draft and structure every course. A human at Dasow reviewed every stop.